How Important is Fresh Content for Search Engine Optimisation?
As the saying goes, “content is king”. Here are a few reasons why:
Increases the Size of your Website
Adding new content to your website will increase the number of webpages you can use to target search terms. If your on-page SEO and website structure are sound then you can find yourself ranking very easily for a variety long tail search terms. A website with a vast amount of unique content will always be looked on more favourably by search engines than a website with few pages.
Content Generates Interest
When someone visits your website, it is encouraging for them to see that it is active and being kept up to date. Whether this is through news/blogging, new products/services, visitor comments, forums etc., it will not only promote return visits, it can also generate word of mouth referrals, maybe even links to your content which is vital for search engine optimisation.
Ranking Boosts
Search engines are indexing new content at incredible rates (Google is picking up these blog posts within 5 minutes) and some tend to give new content an initial boost in rankings for related search terms in order to help their search listings be as fresh as possible.
Providing content such as news headlines and summaries or latest products on other pages within your website will help prevent these pages looking stale when search engine bots revisit. This seems to help these pages improve and maintain rankings for competitive search phrases.
Tags: SEO Services
